Rob Weber //

On Sheryl Sandberg and the Importance of Integrators

Sheryl Sandberg joined Facebook in 2008, when Facebook was very small. She was instrumental in its meteoric growth into the global giant it is today. Many people are trying to put blame on her and downplay her work now, but her role and contributions over the years should be celebrated. She was a successful ‘integrator’ at Facebook, working with Mark Zuckerberg.

The EOS (Entrepreneur Operating System) blog defines an integrator as “…the person who is the tie-breaker for the leadership team, is the glue for the organization, holds everything together, beats the drum (provides cadence), is accountable for the P&L results, executes the business plan, holds the Leadership Team accountable, and is the steady force in the organization. The Integrator also creates organizational clarity, communication, and consistency; typically (but not always) operates more on logic; drives results; forces resolution, focus, team unity, prioritization and follow-through; is the filter for all of the Visionary’s ideas; harmoniously integrates the Leadership Team; and helps to remove obstacles and barriers.”

There is a history of visionary founders combining forces with integrators in Silicon Valley at hugely successful companies like:

• Sergey Brin & Larry Page with Eric Schmidt at Google
• Steve Wozniak with Steve Jobs at Apple
• Gordon Moore and Bob Noyce with Andy Grove at Intel.

This is not just a Silicon Valley phenomenon. Local Minnesota examples include:

• Justin Kaufenberg with Brian Bell at SportsEngine
• Ben Cattor with Alex Ware at Foodsby

And I speak from my own experience. Ryan Weber and I co-founded NativeX, and brought Andy Johnson on board as integrator when we grew. It was a difficult decision, but the right one. You can read about in this article I wrote for Wired.

Integrators can be instrumental in carrying companies forward by collaborating with the founders at the right time. A company can be started by ‘singular’ founders, and carried forward beyond 50-100 employees by ‘integrators’. This is why singular CEOs of more mature companies often have integrator COOs beside them. The reverse order does not always work; as remarkable as integrators are, integrators may not be successful founders. Could Eric Schmidt have founded Google? Could Sheryl Sandberg have founded Facebook? You decide!

But don’t forget to also ask yourself, could Zuckerberg have grown Facebook into the global success it is today, without the talented integrator Sheryl Sandberg?