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Branch is a mobile-first technology that helps hourly workers get ahead financially. The application allows users to budget, take paycheck advances, and earn more income by picking up available shifts. By focusing on the hourly worker, Branch also helps companies attract and retain their hourly employees, which can in turn create better customer experiences and reduce turnover. Branch’s background in rolling out solutions across enterprises has provided better end-user experiences for both employees and employers.


Atif Siddiqi

Founder and CEO

Atif is a serial founder, an entrepreneurship mentor, and USC alum. His most recent experience before founding Branch was as the Entrepreneur in Residence for Idealab, an incubator that has created more than 125 companies with 40 IPOs and acquisitions.