Tag: upper midwest

Moonshots at the Carlson School

Josef Siebert // January 19, 2021

How the University of Minnesota is Embracing Startup Culture

The University of Minnesota is embracing startup culture across disciplines and producing results in the number of founders, tech talent, and startups. One of the top universities in the country with enrollment regularly over 50k, a system-wide endowment of nearly $4B, and over $1B spent annually on research and development, it’s incredibly important for the cultivation of early-stage tech startups in Minnesota and the Upper Midwest. Because of this alignment, Great North Labs engages with the U of M in several ways.

How the U of M is Engaging

John Stavig is a leader in the tech startup community. The managing director of the Gary S. Holmes Center for Entrepreneurship, Stavig teaches entrepreneurship courses and leads the Center. He helped launch one of the first student-run VC funds in the world, Atland Ventures, with David Russick. 

Stavig has opened the doors to the Carlson School of Management for events and educational opportunities that benefit both students and startup community members. Great North Labs’s Ryan Weber has taught Lean Startup boot camps out of Carlson, at Stavig’s invitation, reaching ~50 students with our Startup School. Ryan has also guest lectured in the Applied Technology Entrepreneurship course on conducting market research and fundraising.

John Stavig welcomes tech startup community events into the Carlson School of Management. Ryan Weber has lectured on crafting Moonshots, Lean methodology, market research, and raising capital.

MN Cup is elevating the entire startup scene. MN Cup has become the largest statewide startup competition in the country. MN Cup takes no equity, is totally free, and distributes half a million dollars in seed funding to their startup participants. The exposure, funding, and recognition they receive is unparalleled in Minnesota. Some of the biggest startups to come out of the competition are:

  1. Sezzle- 2016 High Tech Division winner
  2. Stemonix- 2016 Grand Prize Winner
  3. Kipsu- 2015 Finalist
  4. 75F- 2014 Grand Prize Winner
  5. WhenIWork- 2013 High Tech Division Winner
  6. Foodsby- 2013 Semifinalist

Donors like the Carlson Family Foundation enable Director Jessica Berg to make MN Cup possible. The competition grows bigger every year through their support and efforts. Great North Labs’s Rob Weber judges every year in the High Tech division, and can attest to the increasing quality of startups. Great North has invested in two MN Cup alumni to date, Plyo (2018 Student Division Winner) and TeamGenius (2017 Semifinalist).

Plyo rewards college students for exercising on campus with virtual points that can be redeemed for exclusive offers to popular restaurants, retailers, and brands. Plyo won the 2018 Student Division of the MN Cup.

Atland Ventures provides students real VC experience. Atland is the first-of-its-kind, student-run venture fund, investing in companies that leverage disruptive tech. Originally founded in 2016 by four students, Atland has invested in a dozen companies, including two in the Great North Labs portfolio, Structural and Dispatch. Atland is an independent company, not a student organization, and students can actually see profits from their efforts if the fund succeeds. Their faculty support is from Stavig, David Russick, founder of Gopher Angels, and Raj Singh, Assistant Dean of Undergraduates at Carlson. 

The limited partners include some of the most active local early-stage investors, including our partners Ryan and Rob Weber. Rob also serves as a mentor, and has recruited past Atland directors and managing partners to expand on their practical experience by interning at Great North Labs. The experience students gain at a working venture capital fund is a tremendous benefit in an industry that is notoriously hard to get in, and several have gone on to land jobs at startups and venture funds. 

The U of M has a proliferation of startup support efforts across disciplines. Venture Builders, Grow North, MIN-Corps, WE at the Holmes Center; the Venture Center, MNBridge, and the Discovery Capital Program at University of Minnesota Technology Commercialization, are among the additional efforts to cultivate and support startups. 

One example of the results of this multi-disciplinary collaboration is a startup we recently looked at called Grip Molecular Technologies. Grip is a cutting-edge startup using novel nanomaterials in an electronic biosensor to provide medical diagnostics. Not only are 2 different research scientists on the team from the U of M, but also a marketing executive.

Results by the Numbers

Since 2006, the U of M has launched over 165 startups. They have attracted over $1.15B in capital, and 7 have gone public since 2017. Investors can track U of M startups as they develop, through an online Startup Pipeline. 

The U of M is ranked #18 for Global MBA programs in Entrepreneurship, with the largest statewide startup competition in the country, and 260 mentors providing guidance. Countless students have gone on to lead or work in startups. 

In the Great North Labs portfolio, startups employ over 63 U of M alumni. That averages to nearly 2 U of M alumni for every startup we have invested in!

Dispatch is an on-demand delivery platform that enables businesses to track, manage, & share deliveries as they are ordered. Dispatch is based in Bloomington and employs 17 University of Minnesota alumni (according to LinkedIn data).

Why It Matters

The University of Minnesota is embracing startup culture across disciplines, and is contributing to the growth and development of talent, capital, and support necessary to early-stage startups in the region. This enables digital transformation and innovation across sectors. We are aligned with this approach, and work with the U of M to realize economic value creation in Greater MN, Minnesota, and across the Upper Midwest. 

While people and companies capture headlines with big funding rounds, IPOs, and acquisitions, much of the work the U of M is doing is out of the spotlight. The truth is that the university is plugged in and making a difference in the startup ecosystem. 

We’ve seen it firsthand, working with the administrators, the organizations, the faculty, and the students. And with leaders like Stavig, Berg, Russick, and the Carlson Family, the impact is only going to grow.

June Newsletter

Josef Siebert // July 8, 2020

July 4th, Equitable American Dream-ing, and Robots Diagnosing COVID

On July 4th, 239 years ago, a group of entrepreneurs, visionaries, and leaders came together to free themselves from a politically oppressive system that they found socially and economically limiting. The country they founded promised life, liberty and the pursuit of happiness- free from tyranny and organized in a way “most likely to effect their Safety and Happiness”. 

The American Dream is one of a meritocracy- work hard and be rewarded. This remains a dream for many who are hobbled by systemic barriers. Their success isn’t solely dependent on their talents and hard work, but on factors outside of their control like where they are born, who their parents are, and what color their skin is. 

The murder of George Floyd has exposed some of these barriers in a horrifying way. Not all people are safe and happy. Many are being denied the pursuit of happiness, liberty, and their very lives. For these citizens, our country isn’t a meritocracy. For these citizens, our country isn’t living up to its founding principles.

Protest art has covered boarded up windows and shops in areas of Minneapolis and St. Paul. “No Justice, No Peace” is a recurring motif, as are messages of unity, cultural identity, and the oft-misunderstood plea to value Black lives as any other: “Black Lives Matter”.

As entrepreneurs and investors, we characterize the issues in terms we can understand and work with. We see the root problem as economic deprivation. Existing inequalities are the symptoms of this problem, and the solution is to give everyone a fair chance to succeed. That’s why our team works to provide equitable opportunities for success through charitable giving, training, and mentorship. We help entrepreneurs to have a chance at success, and we put in the effort to make it happen. 

As a venture fund we have only one KPI: returns. Our investing is driven by profits for shareholders. We make investments almost exclusively off referrals- from our advisors, investors, other funds and ecosystem partners. While we believe our efforts are equitable, we don’t currently measure demographics in our deal pipeline. In the words of Peter Drucker, “you can’t manage what you can’t measure”. 

So moving forward, as we log opportunities for observation and investment consideration, we will be tracking demographic profiles of the founding teams. We will also be tracking demographic profiles in our startup school initiative. These measurements will allow us to ensure that we are seeing opportunities from a representative sample of our region’s population. The data will guide the creation of specific action plans to improve the equity of our investment pipeline wherever necessary, so that we can be held accountable to providing fair access to our capital pipeline, our mentorship, and training initiatives.

We aren’t focused on the short-term. This is a marathon, not a sprint. Here in the upper Midwest, we are contributing to a cycle of growth by building capacity in the innovation ecosystem. The cycle includes not only harvesting profits, but cultivating startups. And by making this cycle accessible, by sharing the plans and the keys to growth engines with underserved communities, we can catalyze the generational change necessary to truly impact disadvantaged people in the region for the next 239 years.

Events

Summer is in full swing. After the 4th, check out these events. 

  • July 8th is the deadline to apply for MinneDemo 34, in Minneapolis, MN. Minnestar’s regular demo time for Twin Cities makers will be held in early August, on a day TBD. 
  • July 9th is the OnRamp Agriculture Conference. The OnRamp Agriculture Conference brings together the agriculture and food industries’ leading corporations, investors and startups. The conference highlights innovations disrupting agriculture and the future of food, the leaders making such innovations possible and how new technologies and business models will reinvent the industry. You can connect with Ryan Weber at the event.
  • Aug. 12th is the virtual OnRamp Healthcare Conference. “The conference highlights innovations disrupting health care and the future of medicine, the health care leaders making such innovations possible and how new technologies and business models will reinvent the industry.” 
  • Aug. 13-20th is ForwardFest in Madison, WI. “Join fellow entrepreneurs, nerds, geeks, hackers, foodies, and creatives from the Midwest in an 8-day celebration of innovation and entrepreneurship.” 

Portfolio News

Misty Robotics has developed a new skill for the robot, “Misty”, that turns it into a Temperature Screening Assistant. The skill turns Misty into an autonomous, customizable, user-friendly solution for touchless COVID-19 screening. 

Advisor News

Great North Labs has added a Venture Analyst to the team! Emily Shirley is a graduate of Miami University’s Finance and Entrepreneurship program. While at Miami University, Emily co-founded the Social Impact Fund, first undergraduate-led social impact fund in the country. Her recent experience includes as a Strategic Account intern at Cintrifuse. 

Job Board

Dispatch is hiring Product Manager, Product Owner, and Quality Assurance Engineer in Bloomington, MN. Territory Sales Manager positions are open in Atlanta, Kansas City, Memphis, Milwaukee, Nashville, St. Louis, and Minneapolis. 

FactoryFix is hiring a Team Lead – Full Stack Developer, Full Stack Developer, and Infrastructure Developer- DevOps in Madison, WI; a Recruiter, and Business Development Rep in Chicago, IL.

PrintWithMe is hiring a Regional Sales Director on the East Coast; a Software Engineer, Summer Strategy Intern (MBA), Summer Strategy Intern (undergraduate), AR/AP Specialist, Account Manager, and Recruiter for Remote work.

Parallax is hiring for Growth/Customer Acquisition in Minneapolis, MN. 

Inhabitr is hiring a Chief Growth Officer/Head of B2C Growth and a Sales and Customer Experience Associate in Chicago, IL.

Clinician Nexus is hiring a Product Manager in Minneapolis or Remote.

NoiseAware is hiring a COO, VP of Global Sales & Account Management, Product Marketing Manager, UI/UX Designer, Account Manager, and Customer Advocate in Dallas, TX.

Giving in the Time of Coronavirus

Josef Siebert // April 10, 2020

Giving in the Time of Coronavirus

With unemployment soaring, small businesses shuttering, and even some large chains withholding rent, the effects of the COVID-19 pandemic are reverberating through our communities. Many people wait on relief from the government in the form of stimulus payments and unemployment benefits. Businesses scramble to secure emergency loans, payroll support, and new ways to gain revenue. Oftentimes lost among other dire news is the plight of nonprofits and charities, who languish as donations dry up and revenue-producing events are put on hold.

Cash and Equity Giving

Jack Dorsey’s $1 billion equity pledge is an eye-catching reminder of how important it is to support these causes and organizations now if you are able to. Many are dependent on revenue from events that can’t happen and donations from disposable income that has evaporated. Our Founders Pledge is built on the idea of baking giving into your venture as part of your short-term and long-term financial plans, to support your community, and to support the organizations that support you with a mix of cash and equity giving.

One nonprofit that can use your support at this time is the CentraCare Foundation. From now until May 30th, your donation to the COVID-19 Emergency Response Fund will be doubled, due in part to a gift from our partners Ryan and Rob Weber.

Time and Effort Giving

During this time many businesses and leaders have risen to the challenge to support their communities through non-cash/non-equity donations. Our portfolio companies are also active in the fight, supporting local businesses, hospitals, and healthcare workers on the frontline. Here are four examples of their work.

1. Dispatch launched same day delivery for local businesses. This service aims to help alleviate supply chain difficulties during the pandemic

2. 2ndKitchen launched a new service to offer delivery for bars and breweries. This is a lifeline for these businesses when they have to be closed, with 2go allowing bars and breweries to sell beer, food, and merchandise for pickup or delivery- for free.

2ndKitchen's 2Go

Clinician Nexus partnered with MN COVIDsitters to provide the technology platform that connects volunteer medical students with healthcare workers to provide free childcare during the pandemic.

4. PrintWithMe is holding a Face Mask Drive. The face masks, unused N95 masks as well as simple surgical masks, are being supplied to Chicago-area hospitals.

Giving for a Better Future

In consideration of the pandemic, the Webers have expanded the list of colleges they support to include North Hennepin Community College (NHCC), one of the largest Minnesota State colleges serving a very diverse student body with many low-income students. Ryan and Rob are alumni of NHCC, where they gained the skills that helped them bootstrap their own startup.

The Webers have donated $10,000 to NHCC’s Foundation to directly aid Graphic Design students studying product design, a program they see as well-positioned to fill the large UI/UX design talent gap in Minnesota and the surrounding region. Their support of this program goes beyond money to include volunteering as mentors, promoting awareness of NHCC’s Graphic Design program, and using their networks to help students connect with internships and employment opportunities.

We continue to support and evolve our own educational initiative aimed at filling the gap of disciplined startup education in the region, formerly known as the Great North Labs Startup School. The programming is now known by a variety of names, and collectively as the Lean Startup School. The new iterations have come about by partnering with Red Wing Ignite and ILT Studios. These partners have allowed us to develop the programming as a white-label offering to communities around the state, with a particular emphasis on Greater Minnesota. There are two cohorts currently, in St. Cloud and Red Wing, with more planned for the future.

Lean Startup School

We will get through this crisis, one way or another. Whether or not the federal government gets behind legislation that supports startups with an influx of capital, such as the New Business Preservation Act, there is a broad community of entrepreneurial support and a healthy, growing startup ecosystem in the region. We will continue to cultivate transformative innovations, successful entrepreneurs, and tech startups in the Upper Midwest!

Valuable startup ecosystem organizations we support include MN Cup, Beta.MN, Minnestar, SCSU University Foundation, College of St. Benedict and St. John’s University, Greater St. Cloud Development Corporation, gBETA Greater MN-St. Cloud, SingularityU Minneapolis-St. Paul, and Silicon North Stars. If you also find them valuable and you are able, please consider giving to them during this time of need!


Roughly 500 people attended The Digital Economist roundtable

Pradip Madan // January 31, 2020

The Role of VC in Economic Impact: World Economic Forum 2020

With approximately 500 attendees, uber-founder and CEO Navroop Sahdev and VP Heidi Cuppari conducted the outstanding The Digital Economist Roundtable at the World Economic Forum 2020 at Davos. Great North Labs was invited to the event to discuss the role of venture capital in economic impact, and I shared the fund’s experience and strategy.

Pradip Madan speaking at the World Economic Forum
Pradip Madan speaking at the World Economic Forum 2020.

The strategy starts with Fund I. The plan for Fund I is to invest in roughly 30 companies. We anticipate these portfolio companies will raise a total of ~$200M from co-investments as they grow. With that total and, for example, a 500% return over the life of the fund, we would build ~$1B in market value. By motivating LPs with successful exits to reinvest in subsequent funds, this builds a cycle of growth.

In the course of raising and investing Fund I, we gained valuable experience in developing relationships and aligning incentives. Great North Labs built an ecosystem of 200+ investment partners, 60+ advisors, and developed relationships with universities, regional economic development organizations, government, and innovation catalyst organizations such as Singularity University. To develop local talent, we founded a startup school that educated 200+ on startup entrepreneurship, regularly provide office hours and mentorship to entrepreneurs, and worked with, trained, and hired college students.

Regional entrepreneurs prefer to raise money and grow in their communities, and investors prefer to invest within the region where regional VCs are available. By leveraging our foundational work from Fund I, our second fund could bring 2-3X the co-investment dollars and returns. Over 3-4 decades, this is how investors built fortunes and turned the farm economy of Silicon Valley into one of the world’s most prosperous regions. 

While continuing to lead and co-invest in Seed Stage through B Rounds in Fund I, we will raise Fund II. This will create investing continuity and maintain dealflow, synchronicity with the local ecosystem, and co-investor relations. By creating a cycle of growth and re-investment, our goal is to create prosperity in a similar fashion as Silicon Valley, here in the Upper Midwest.

Lean Startup School

Ryan Weber // January 22, 2020

Introducing the new Greater Minnesota focused Startup School Initiative

UPDATE: Signup here for St. Cloud or Red Wing locations! Or View Course Information.

Greater Minnesota has been underperforming in its formation of new startups. When we founded Great North Labs, we recognized this need, and committed to changing it before the region could fall further behind. We founded a Startup School to provide the educational components that we saw local entrepreneurs were missing. By partnering with Red Wing Ignite and ILT Studios, we will greatly expand our reach, capacity, and educational offering. This co-created, yet-to-be-named, Greater MN Startup School initiative will reach across the state to cultivate founders and startups in areas ready for the impact of entrepreneurial innovation.

The Necessity of Startup Entrepreneurship

From 2000-2017, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired, or ceased to exist. Digital disruption is the primary catalyst of change. Adaptability is key to success. A key to any community, or organization, strengthening its adaptive intelligence is for it to master a disciplined approach to startup entrepreneurship. Disciplined startup entrepreneurship isn’t new but techniques have emerged the past 15 years that emphasize a more agile process for startup entrepreneurship that is needed in an environment with such accelerating changes.

One measure of the strength of startup entrepreneurship in a community is the number of first venture financings that it produces. The Twin Cities (Minneapolis-St. Paul) now have 1% of the countries first venture financings, but Greater Minnesota (generalized as non-urban MN, or specifically as all of Minnesota outside of the Twin Cities region) has lagged behind. Comparing the efficiency –the number of first venture financings per population– of the Twin Cities to the next largest markets in Minnesota is revealing. St. Cloud, Duluth, and Mankato have 50% or lower startup efficiency. Rochester (home of the Mayo Clinic) is a standout, and outperformed with a 200%+ startup efficiency compared to the Twin Cities.

The Need for Startup Education

My twin brother and Great North Labs Partner, Rob Weber, and I have previously angel invested in 25 startups from 2006 to 2017 while scaling our own startup with offices in Silicon Valley and Minnesota. I served for 10+ years as Chief Product Officer, and noticed an inefficiency in the startup teams resulting from a lack of disciplined startup entrepreneurship practices compared to Silicon Valley. I struggled finding Minnesota-based product managers trained in the more adaptive style of product management made popular by lean startups so we invested in developing a common process and trained our team on it.

As investors, too often we’d hear from a founder that they just need $300K to prove out their latest thesis. We’d meet teams that burned through $500K in angel funding that still couldn’t present evidence validating their thesis. This evidence we’d expect a product manager to answer at our company in their first two months of leading a new product idea with nothing more than qualitative research.

For most of the funded startup teams, they were immersed in the market and sought to solve a problem they thought they understood well. However, they usually struggled to identify the problem that’s the most impactful to solve, the minimal viable solution that solves that problems needs, and an offer that communicates the value proposition clearly and for a price the buyer will accept.

The Great North Labs Startup School

Great North Labs was formed in the fall of 2017. In addition to our early-stage venture fund, we started an initiative called the Startup School to invest in strengthening our disciplined startup education in the region. We led a group of practitioners who ran workshops on Digital Transformation, Lean Startups (most frequent), and Agile Development. The free or low-cost workshops attracted over 200 participants through the end of 2019. The workshop materials were also shared with many others and we gave lectures at a number of universities and conferences in cities across the Upper Midwest.

Great North Labs Startup School

For the Lean Startup Workshop, we found that participants were engaged with low attrition rates and heard from them after the fact as they reported on their progress. We had the Executive Director of a significant non-profit mention using the process to discover a new innovation they were pursuing to commercialize, several tech founders launching their MVPs after researching, and many staying in touch to assist and support each-other but also in some cases joining forces on a startup.

We saw a greater gap in the smaller markets across Minnesota and throughout the Upper Midwest. However, one bright spot was in Iowa. There, the state had invested in programming similar to ours, and had expanded across the state with their Venture School initiative.

The Greater MN Startup School Initiative

We are taking the experience and lessons learned along the way from our initial Startup School, from Iowa’s Venture School, and from other startup education programs to expand our program to our new Greater MN Startup School initiative. This new Startup School will make the skills and training necessary for disciplined startup entrepreneurship more accessible to Minnesota entrepreneurs than ever before. It will also open up networks and possibilities for people across the state that were previously unavailable. Across the state, we hope to see this cultivation of startups drive innovation, economic activity, and value creation.

Read more about our startup education and sign up for courses

Who: Great North Labs, ILT Studios, Redwing Ignite and Partners.

What: A new set of workshops designed to strengthen the skills in disciplined startup entrepreneurship and provide an applied learning environment that allows founders, and their supporters, to work from idea conception to commercialization.

Participants will learn innovation techniques for identifying, defining, sizing, validating, and commercializing venture scalable startups. There will be new online and in-class programming to help you learn with hands-on practical activities, mentorship, insights, and opportunities to network to help you build confidence in your startup thesis and master the art of gathering feedback, directly from your future customers.

When: The first class for Customer Driven Innovation will run from March-April. The first class for Business Model Foundation will follow in early summer. The first class for The Lean Startup will run from mid to late summer. Web-site registration will be open in February for the classes and we will follow up with additional details.

Where: Red Wing and St. Cloud will offer the same classes in parallel but on different days

Why: To teach participants about design innovation, the Lean Startup process and how to identify, develop, define, validate, finance and commercialize their ideas so they are more successful in developing their own startup as a new company or inside of an existing one.

Earn a certificate for completing each of the programs and strengthen your credentials for a career as a Startup Founder or Product Manager. Initially, three workshops will be offered and each will feature a program certificate for those that successful complete:

Program 1: Customer Driven Innovation – Gain fresh perspective that will expand your thinking and push you to bold new ideas through practice and discussion within the class and interactions with the instructors and classmates. You’ll come up with a number of potential ideas and pick one to develop as a concept pitch.

Program 2: Business Model Foundation – This program builds on the Customer Driven Innovation course to help you form a strong business thesis. Learn to document your initial business plan and quickly analyze it’s potential, advanced customer discovery interview methods, and skills needed to help gather better feedback and ensure you are solving the right problem.

Program 3: The Lean Startup Certificate– This program builds on the Customer Driven Innovation and the Business Model Foundation courses to leverage the creativity and collaboration within a startup team to develop and execute experiments that test your business thesis, synthesis key learnings, and to explore alternative thesis based on those learnings until you find a business thesis that meets your success criteria. This program will culminate with an idea pitch event where an investor panel will award cash prizes to the top pitches.

Building up the Region

The Twin Cities has emerged as a strong startup community in the Upper Midwest. There are parallels between Silicon Valley and the Twin Cities that we can learn from and try to replicate in Greater MN, and potentially the entire Upper Midwest region.

Silicon Valley benefited from an emphasis on experimenting with practical skills in emerging fields, a network of VCs, links with Economic Development Departments, local universities, and local LPs. Our vision is to partner with all the aforementioned entities to serve the entrepreneurs of Greater MN.

While this is our pilot year, we already have interest from a variety of organizations. There is strong demand from around the state. If your community is interested in our program, please contact us, and we can stay connected and help with preparations as we make plans for expansion.

As far as involved organizations go, we’d like to take a moment to thank LaunchMN in particular, for their financial and operational support. This new MN DEED initiative led by Neela Mollgaard has helped make this new Startup School initiative possible.

We have an opportunity now to transform our rural markets into strong startup communities, and improve their resiliency in a world that increasingly requires adaptive intelligence and innovation skills to succeed.

Farmland snowscape

Pradip Madan // January 20, 2020

Where to Invest in the Midwest: Venture Across Asset Classes [updated]

Over 10,700 venture-backed companies received a combined $136.5 billion in funding in 2019, and the year saw double the exit value of 2018.[i] As stocks, real estate investments, and venture capital reach record highs, what are investors thinking about where to invest?

The answer depends on the type of investor:

  • Large funds such as university endowments, pension funds and funds-of-funds have been allocating a part of their portfolio to venture capital for many years now and have seen success. Universities like the University of Minnesota[ii], Stanford[iii] and Yale[iv] have done very well with venture investments. For the fiscal year ending June 2015, the University of Minnesota invested 26.1% of its capital in private investments, with 14% of the private allocation invested in venture capital. The overall fund returned 5.7%, private capital returned 16.1%, and venture capital returned 28%.[v] This has increased the appetite for venture investments among endowments.
  • High net worth individuals who have built their wealth in tech are reinvesting in tech venture funds.
  • High net worth individuals who have traditionally invested in the stock market, real estate, or private equity, are warming up to tech venture investing.
  • Family offices are increasingly doing the same. In a recent tally of the attendees of a US family office event, 35 out of 60 firms expressed interest in venture capital.

Is this a good time for venture investing?

If the economy continues to do well, venture investments will do well. If the economy falters or if there is a stock market correction, this may still be a good time to invest in venture capital.

This is because stock market corrections (and corrections in the real estate market, which usually follows the stock market) follow business cycles, which can last 4-7 years. Venture funds usually invest over a 9-10 year investment cycle (i.e., a 5-6 year investment period followed by a 4-5 year harvest period). A slower business climate or stock market correction ahead could well be bracketed within the life of a new fund. And if needed, with due approvals from the limited partners, venture funds can extend their term to time their exits better.[vi]

Is there benefit in investing in venture funds in down cycles?

Let us look at the dynamics of different asset classes in downturns.

  1. Real estate – During the 2008 financial meltdown, real estate crumbled. As people lost their jobs, renters could not pay their rents, and property owners could not cover their mortgages. As defaults grew, real estate prices dropped. The Case-Shiller index dropped from 195 in 2005 to 116 in 2011.[vii] Considering the leverage of real estate investments, the losses for investors were much higher.
  2. Stocks, ETFs – The stock market similarly took a serious hit. The DJIA dropped 54% from 14,164 to 6,469 over 17 months.
  3. Venture capital – From Q1 2008 to Q1 2009, venture funding fell by 50% nationally to $3.9 billion (Dow Jones Venture Source).

Why did venture capital fare better than real estate or stocks?

First, lean times promote capital efficiency. As is often heard, recessions are the best time to start new companies, which is where early-stage venture capital is focused.

Second, venture capital firms mark up or mark down their investments over their life cycle. However, as actual valuations are pegged only by liquidity events, the real IRR is not known until the investments achieve liquidity. During the holding period, capital-efficient companies, and venture companies that focus on capital efficiency, do well, i.e., are counter-cyclical. They suffer fewer dislocations during downtimes. They can maintain their strategies, continue to do business as usual, and get ahead of those that slow down. Employees of such companies are more secure and loyal. And if needed, high-quality talent not available during good times can be hired, with loyalty that again pays dividends over the long term.

The capital efficiency of the upper Midwest

Companies in the upper Midwest inherently tend to be capital-efficient because there is less capital available. Similarly, smaller funds such as there are in the upper Midwest are inherently more capital-efficient, as they have less to invest.

44% of venture capital flows into Silicon Valley.[viii] This sets the consumption set-point of Silicon Valley companies at much higher burn rates than in regions where availability of venture funds is limited. The relative lack of available capital in other regions, including the upper Midwest, instills caution in spending.

Employee wages

While most other expenses are comparable across the US, with legendary real estate prices, Silicon Valley employees cannot survive at less than Silicon Valley wages.

This is not true in the upper Midwest. Though other expenses are comparable, housing costs may vary from 1/3rd to 1/10th of the Bay Area, enabling much greater capital efficiency for employers. For example, Google employees can buy 5 houses for the price of one by moving to one of Google’s locations across the country.[ix]

Figure 1. The real estate cost advantage of the upper Midwest compares well against not only the most expensive regions in the US, but also against what may be incorrectly perceived as lower-cost overseas regions (e.g., China). Seven cities in China and an equal number of cities in the US are listed above Minneapolis.

Fold? Hold? Or double down?

Not only can capital-efficient companies continue without disruption during slow times, given the lag between investment and market benefit, those that increase their investment can emerge even stronger in a recovery.

Intel applied this counter-intuitive strategy across many recessionary cycles, and invested several billion dollars in down cycles.[x] When their new semiconductor fabrication capacity resulting from these investments came online a few years later, their timing coincided with market rebound. On the other hand, competition (e.g., Atmel, Fairchild, Intersil/GE, IBM, Motorola, Raytheon, and several others) weakened from retrenchment and lost market share. As the industry consolidated during down cycles, Intel gained market share, and cumulatively over several cycles, emerged as its leader.

Some investors may feel that liquidity is useful during a downtime. Others argue against it, as getting out of the game when entrepreneurs are especially capital-efficient has a higher opportunity cost, and to use the Intel analogy, puts the winners further ahead of the losers. According to a prominent Silicon Valley investor, “you got to stay in the game”. At these times there are opportunities to go one step farther and double down.

Are smaller funds better than larger funds?

The statistical odds of a unicorn (company valued at over $1B) are lower than, say, of a ‘deci-corn’ (company valued at over $100M). Larger funds invest larger amounts per deal. To return high multiples, they need unicorns, which are rare. Smaller funds invest smaller amounts and can get the same multiples from ‘deci-corns’, which are much more common.

Advantages for Midwest venture capital

There are other tactics used by, and attributes common to, small Midwest VC’s that safeguard against downturns:

  1. Global investments that require skills available in the upper Midwest. While staying abreast of the latest trends in Silicon Valley to stay competitive, Midwest VC’s can take advantage of expertise available in the upper Midwest to serve global markets. In so doing, they avoid the valuation markups and early-round dilutions of Silicon Valley yet seek global parity in later rounds and exits.
  2. Local investments, global exits. An emphasis on the upper Midwest inherently allows investing at a discount compared to the investments in overheated markets such as Silicon Valley. This roughly translates to a 60% discount in term sheets offered on companies in the Upper Midwest. Global businesses rooted in the upper Midwest still attain exit valuations that correlate with global valuations. Thus, if a down cycle may require 50% markdowns for some Silicon Valley funds, Midwest VC’s can still record a 10% (=60-50%) markup at the bottom of the trough, emerge stronger from uninterrupted progress from investees’ capital efficiency, and exit with a markup brought to parity with global valuations in strong economic times.
  3. Emphasis on product-market fit. With the reduced capital investment now possible in many tech businesses, the barrier to entry has been lowered. Smaller venture funds can adjust criteria to focus investments on product-market fit, early revenue, and early break-even and profitability, instead of being limited by the number of affordable investment options. Nothing demonstrates product-market fit and staying power than paying customers and profit; for customers, employees and investors alike, there is nothing more powerful than profitability. Judicious investment in such businesses and mentorship to focus teams on profitability facilitates survival in lean times.
  4. Operators as investors. Small venture funds are often started by former operators with past successful exits, and the Midwest is no different. Many Midwest VC’s have a history of building profitable businesses the old-fashioned way, a dollar at a time. This experience of running a company, of managing payroll through good times and bad, of knowing the revenue and cost management discipline required to make money operationally and sustainably (i.e., not with short-term financial engineering), is invaluable for VC’s to have. So much so, that even accomplished operators will supplement their teams with experienced industry advisors.
[i] https://pitchbook.com/news/reports/q4-2019-pitchbook-nvca-venture-monitor
[ii] https://www.bizjournals.com/twincities/news/2018/03/15/how-the-leader-of-the-university-of-minnesotas.html
[iii] https://www.wsj.com/articles/robert-f-wallace-named-ceo-of-stanfords-endowment-1427138729
[iv] https://news.yale.edu/2017/10/10/investment-return-113-brings-yale-endowment-value-272-billion
[v] http://www.pionline.com/article/20151014/ONLINE/151019943/university-of-minnesota-endowment-reports-57-fiscal-year-return
[vi] https://www.strictlybusinesslawblog.com/2017/06/29/the-life-cycle-of-a-private-equity-or-venture-capital-fund/
[vii] https://en.wikipedia.org/wiki/Case%E2%80%93Shiller_index
[viii] according to the National Venture Capital Association website
[ix] https://www.cnbc.com/2017/04/07/you-can-buy-multiple-houses-for-the-cost-of-one-near-google-hq.html
[x] https://www.reuters.com/article/us-intel/intel-to-invest-7-billion-in-u-s-as-recession-deepens-idUSTRE5196WR20090210

Josef Siebert // August 1, 2019

Talking VC, tech kids, and Forge North’s Horizon

July is over! This is the moment where summer fun planning always turns a little earnest, when we try to store up every last bit of Vitamin D and fish protein we can to last the upcoming season-which-shall-not-be-named. There’s still fun to be had, and we took some time out of the sun recently to attend some great local events. 


Talking VC


Great North Labs partner Rob Weber spoke at Enterprise Rising with Mary Grove, partner in Revolution’s Rise of the Rest seed fund. Enterprise Rising is an annual event for Midwest enterprise tech startups that was created by Great North Labs advisor Casey Allen. Rob and Mary’s talk was a VC-to-VC chat about what they look for in investments, including specifics like important tools for metrics and defining product/market fit, and about their respective funds. They also talked about the region in general. As Rob said, “We’re punching above our weight, but just not telling that story well.” 

See Blue Raven Digital’s recap notes/video from the talk here.

Ecosystem connections

Forge North is not only dedicated to connecting and supporting the local innovation ecosystem, but also to telling the story about our region better than it has been told before. Forge North’s event, Horizon, was a debut for the coalition dedicated to supporting Minnesota innovators and entrepreneurs. An initiative of Greater MSP, its mission is: “We accelerate growth by inclusively connecting and proudly celebrating the individuals and organizations growing Minnesota ventures, and we equip these partners with tools to measure progress and dream bigger together.” They operate a dashboard that visualizes some key metrics for the regional innovation economy, which is useful for data-driven stories as well as being valuable information. You can see a video explaining the initiative here.

Supporting the next generation
 

We also ran into Mary Grove at Silicon North Stars Demo Day at Fueled Collective on July 23rd. She and her husband, MN DEED Commissioner Steve Grove, run the non-profit Silicon North Stars which operates a tech camp for 9th graders. Their mission is to inspire and educate young Minnesotans to become future leaders in technology. The camp ends with a demo day every year, and the solutions the teenagers come up with are always surprisingly well-thought. The impact on the kids is palpable, as they invariably talk about the confidence, knowledge, and inspiration they gain from the experience. Great North Labs is a proud sponsor of this organization. 

Events

It’s hard to spend too much time indoors in August, but there are some events worth stepping inside for.

  • August 1st, Rochester, MN. Today is theInvestor and Innovator Forum:”The Forum was launched by Destination Medical Center and Mayo Clinic as a venue to foster conversation and collaboration between emerging and experienced entrepreneurs and the investors who support their growth.” The forum features panel discussions and speed networking, and sponsors include gener8tor, Medical Alley, and Minne Analytics.
  • August 19-21, San Francisco, CA. Singularity University Global Summit 2019: “Our premier annual gathering bringing together 2,000 changemakers for incredible talks on AI, AR/VR, blockchain, the future of work, impact, investing, robotics and more. The one event you don’t want to miss!” Singularity University’s flagship event gathers futurists, technologists, C-suite and social impact drivers from 64 countries around the world for sessions, workshops, and talks on changing the world for the better with cutting-edge technology.
  • August 22-29, Madison, WI. The Forward Festival: “Join fellow entrepreneurs, nerds, geeks, hackers, foodies, and creatives from the Midwest in an 8-day celebration of innovation and entrepreneurship.” This event is billed as Wisconsin’s largest tech and entrepreneurship festival, and features 40+ events over 8 days, with over 2000 attendees. 

Portfolio News

Plyo is new to the Great North Labs portfolio. Plyo is a rewards app that encourages students to use their campus recreation center in exchange for points that can be redeemed for offers from a variety of merchants. It provides motivation for students to lead a healthy lifestyle, while allowing businesses to engage with the active college student customer segment in a positive way. 

Job Board

Dispatchis hiring all over the country for Field Sales Representatives and Drivers. In Bloomington, MN, they are hiring a variety of positions including an Executive Assistant, an Accounts Receivable Specialist, Support Engineer, Sr. UX Designer, Biz Dev Rep, and a CFO!
Structural is hiring a Customer Success Specialist.
FactoryFixis hiring a Software Engineer in Madison, and sales roles in Chicago, Detroit, and Indianapolis.
Misty Robotics is hiring a CFO, Devops Engineer, Principal Electrical Engineer, and a Sr. Software Engineer in Boulder. 
pepr ishiring for Biz Dev – Outbound Sales in Minneapolis.  
PrintWithMe is hiring a Customer Success Manager, Biz Dev Executive, and interns for Strategy and Marketing/Operations. 

Josef Siebert // June 25, 2019

Great North Labs Raises $23.7M to Invest in Early-Stage Tech Startups in the Upper Midwest

One of the largest debut seed funds ever raised in the Midwest

St. Cloud, USA — June 19, 2019 — Great North Labs closed its first fund with $23.7M in committed capital. Great North Labs is an early-stage venture fund focused on cultivating the next generation of tech startups across the Upper Midwest. The fund is based in St. Cloud and Minneapolis, Minnesota, with a partner located in Silicon Valley. This is one of the largest debut seed funds ever raised in the Midwest.

“We are very appreciative and humbled by the tremendous support shown for our debut fund by our limited partners,” said Great North Labs Managing Partner Rob Weber. “Our investors’ support shows not only their conviction for us as fund managers, but also their conviction to backing the next generation of startup founders across our region.”

The bulk of venture capital is raised and spent on the coasts. Fifty-two venture capital funds were formed in the US in 2018, with the majority formed in California, New York, and Massachusetts. Those states accounted for 79% of the $5.3B in capital raised (source: National Venture Capital Association). Nationally, some larger funds are becoming more active in seed stage investing in the Midwest. The most active of these are Techstars, which operates an accelerator in addition to a venture fund, and Revolution’s Rise of the Rest Seed Fund.

Funds that invest in early-stage startups, or “seed funds”, are generally smaller in size, and only about half a dozen have ever debuted in the Midwest with over $20M committed. In the Upper Midwest (defined as ND, SD, MN, IA, WI, IL), there are only two examples besides Great North Labs, both from Chicago. Hyde Park Venture Partners raised $25M in their 2013 debut, and MATH Venture Partners raised $28M in 2015 (sources: data compiled from Pitchbook, CB Insights, Crunchbase, and public databases). Both Hyde Park and MATH have gone on to raise larger funds since their debuts.

Managing Partner Ryan Weber said, “Exponential technologies are causing accelerating changes, and the implementation of these technologies is greatly enabled by the domain expertise living inside our strong industries throughout the Upper Midwest, creating fertile ground for high growth, technology-driven entrepreneurship.”

Great North Labs invests in consumer or enterprise startups that have potential to reach a $1B market, show early signs of product-market fit, possess defensible attributes, and leverage new technology. Startups must be based in, or significantly tied to, the Upper Midwest. Great North Labs has also committed 10% of the fund ($2.37M) to investments in pre-seed startups with founders from under-represented groups, or startups located in under-served markets, such as St. Cloud, MN; Sioux Falls, SD; and Fargo, ND. At a time when 45% of deals by Midwest investors are still going to startups outside of the region (source: TechCrunch), Great North Labs is committed to catalyzing the potential of the region by not only capitalizing on existing exceptional opportunities, but by cultivating new ones.


The fund has three Managing Partners: Ryan Weber, Rob Weber, and Pradip Madan. The Webers, twin brothers who have worked together since bootstrapping their first company in college, have a successful track record as founders, operators and early stage investors. Pradip Madan is a Silicon Valley tech executive with a long history of success at both Fortune 100 companies and startups, and has been part of several seminal moments of tech and venture history. The Webers live in St. Cloud and Maple Grove (Minnesota) respectively, and Madan is located in Silicon Valley. The team also includes a network of accomplished advisors from successful tech companies throughout the Upper Midwest and Silicon Valley.

“The opportunity in the Midwest is significant for investors with the right experience, criteria, and investment thesis. For four decades, capital has gravitated towards Silicon Valley, Boston and New York. With the high cost of living and a talent supply-demand imbalance, making a startup successful is now more difficult in Silicon Valley. As a result, investors are starting to pay more attention to the startup ecosystems in places like Chicago, Minneapolis, Madison, and Des Moines. Plus, many of the industries – financial, food, travel and hospitality, healthcare, insurance, manufacturing, mining – that entrepreneurs are now disrupting are native to these areas. In the new Gold Rush, the gold is the hard-working entrepreneurs and their startups in these regions,” said Managing Partner Pradip Madan.

ABOUT Great North Labs

Great North Labs is a St. Cloud & Minneapolis-based, early-stage venture fund. We are industry agnostic, and invest in consumer and enterprise technology companies across the Upper Midwest. Our hybrid model emphasizes advisory support and guidance for our portfolio companies along with capital investment, and we support and develop the local startup ecosystem through partnerships and education.

We mentor with Techstars, serve on the board of Minnestar, and lead the local chapter of Singularity University. The partners regularly speak at industry events, mentor founders, and advise startups and provide financial support to Gener8tor/gBETA Greater MN-St. Cloud, Beta.MN, St. Cloud State, St. John’s Center for Entrepreneurship, SingularityU Minneapolis-St. Paul, and MNCup. Great North Labs also provides educational support in valuable industry skills, such as Lean Startup, Agile Scrum, and Innovation Design, at low cost for founders and students through the Great North Labs Startup School.

Our mission: We apply capital, operating experience, relationships, and market intelligence to cultivate the next generation of leading tech companies in Minnesota and across the Upper Midwest. For more info, visit greatnorthlabs.com, or follow us on LinkedIn, Twitter, or Facebook.

Media Contacts:

Great North Labs josef@greatnorthlabs.com

Images + More info can be found in our media kit.

###

Josef Siebert // May 31, 2019

May: Innovation Ecosystems, SingularityU Kickoff, and PrintWithMe

The Innovation Ecosystem


At Great North Labs, we work to cultivate the next generation of leading tech companies across the upper Midwest. As a venture fund, this means deploying capital, providing startup intelligence, and utilizing our network to support and grow early-stage tech startups. We also provide low-cost training through our Startup School, in areas that we perceive an educational need, such as our Lean Startup Bootcamp currently running in St. Cloud. 

This sort of development can’t occur through a singular entity, however, so Great North Labs supports a variety of impactful elements that are key to developing the tech community and innovation ecosystem. SingularityU, with 156 global chapters in 68 countries, is one of those organizations that we believe can be valuable to developing a transformative, globally competitive innovation ecosystem here in our region.

SingularityU Minneapolis-St. Paul Chapter  is an official member of the SingularityU global community, and is committed to inspire and educate leaders to solve Grand Challenges (e.g. Clean Water Access, Disaster Resilience) by leveraging Exponential Technologies (e.g. AI, blockchain, robotics).

Great North Labs Managing Partner Ryan Weber is an alumnus of the SingularityU Executive Program, and regularly speaks throughout the region on exponential technology. He is a founding board member and Co-Ambassador of the SingularityU Minneapolis-St. Paul Chapter (SU-MSP).

The chapter is holding its Kickoff this Tuesday, June 4th, from 5:30-8:30 at the Carlson School of Management. The event is to kick off greater collaboration and discussion around the use of exponential technologies for social good with local businesses, innovators, and entrepreneurs. Tickets are free and open to the public.

Speakers include:

  • Ryan Weber, Managing Partner of Great North Labs
  • Mark Ritchie, President of Global Minnesota, and President & CEO of Expo 2027 (Minnesota’s World’s Fair bid) 
  • Cora Leibig, CEO & Founder of Chromatic 3D Materials
  • David Williams, Chief Innovation Officer of Elements Group

MN DEED policy update

Speaking of innovation ecosystems, Google/YouTube alum Steve Grove is actively working to develop Minnesota’s. MN DEED will hold a legislative session wrap-up to talk about new initiatives coming with the new MN state budget. The wrap-up will be in a Facebook Live session on this Friday at noon:

In a series of Tweets, Commissioner Steve Grove said, ”The 2019 #mnleg jobs bill empowers @mndeed to help build future of MN economy:

-Angel Tax Credit is back
-New program “Launch Minnesota” to grow startups
-$40M in Broadband grants
–@SciTechMN Internships & robotics programs
-Regional startup centers”

Events

June 4th– SingularityU Minneapolis-St. Paul Chapter (SU-MSP) Kickoff. This event will kick off collaboration and discussion around the use of exponential technologies for the greater good with local businesses, innovators, and entrepreneurs in the Minneapolis-St. Paul area. Great North Labs Managing Partner Ryan Weber also serves as the Co-Ambassador of the SU-MSP chapter, and will emcee the event. 

June 6th– Polsky Innovation Showcase. Part of UChicago Innovation Fest, this event is the culmination of the New Venture Challenge at the University of Chicago, one of the top college startup accelerator programs in the country. Great North Labs Analyst Mike Schulte will be at the event and available for meetings. 

June 10-11th– 2019 Upper Midwest ACG Capital Connection. This gathering in Minneapolis is for middle market professionals involved in corporate growth and M&A.

June 19th– OnRamp Healthcare Conference. Put on by gener8tor, this conference is focused on healthcare innovation, and will be at Lambeau Field in Green Bay, WI.

June 20th– Initiative Foundation Lunch and Learn. Ryan Weber will be presenting on disruption and innovation in the nonprofit sector at this community event in St. Cloud, MN. 

June 21-23– ConnectUp!. “ConnectUP! MN is a two-day, culturally grounded gathering of curated underestimated entrepreneurs and investors that: learn and share with each other, engage in relationship-building, provide best and next practices from the field, as well as engage in active problem solving to build thriving, diverse, and sustainable enterprises and co-design an ecosystem that prioritizes equitable access to resources, capital and networks.” It is held in St. Paul. 

Portfolio

PrintWithMe is new to the Great North labs portfolio. PrintWithMe is mobile-first kiosk printing for coffee shops, residential buildings, co-working spaces and anywhere pay-to-print printers are offered. This user-friendly service simplifies printing for customers, and makes providing a printer amenity easy for businesses. 

Advisors

Three Great North Labs advisors are new to the team! 

Carson Kipfer is the Principal Designer and co-founder at SportsEngine. He is also the Co-Commissioner of the US Pond Hockey Championships. 

Andy Johnson is the former CEO of NativeX. Before that, he was the President of Fingerhut’s Ecommerce division. 

Patrick Riley is a film producer, and the former CEO and co-founder of Modern Survey Inc., and the former CEO and founder of Cyber Works Inc. 


Our advisor, Julie Novack, had her startup PartySlate featured in Newsweek recently.

Job Board

Dispatch is hiring all over the country (26 cities!) for Field Sales Representatives and Drivers. In Bloomington MN, they are hiring Software Engineers, Biz Dev, and a marketing intern. 

Structural is hiring a Node/JavaScript Engineer, a React Engineer, and a Digital Marketing Analyst.

TeamGenius is hiring a part-time Customer Success Associate in Minneapolis. 

FactoryFix is hiring a Software Engineer in Madison, WI, and a Business Development Specialist and an Account Managers in Chicago.

Misty Robotics is hiring a Manufacturing and Repair Engineer and a Robot Repair Technician II to IV, in Boulder, CO. 

pepr is hiring for Biz Dev – Outbound Sales in Minneapolis. 

2ndKitchen is hiring a City Lead and a Full-Stack Developer in Brooklyn. 

PrintWithMe is hiring a Business Development Executive, a Customer Success Manager, a Strategy Intern, and a Marketing and Operations Intern

Entrepreneurship is a proven capital-efficient way to build economic value and transform regions. Great North Labs believes that venture investment guided by a policy framework is the most efficient way to develop regional economies across Minnesota and the upper Midwest. Locally employing tech natives entering the workforce, and retraining the current workforce into tech roles with on-the-job training, is the most durable and sustainable way to build the economies in the region. We are hoping to invest at least 10% of our investments in opportunities that can deliver high returns and serve social criteria. Let us know if you know of a high-return, high-impact startup we should look at.

Josef Siebert // January 7, 2019

Carried Interest: Top Posts from 2018

2019 is here! Since Great North Labs is a proponent of iterating based on data-driven feedback, it’s time for a look at the best-performing content from 2018. What captured people’s interest? What is the Great North community interested in?

The Posts

 

  1. Facebook controversy. Rob Weber’s post about Sheryl Sandberg and the importance of “integrators” titled, of course, “Sheryl Sandberg and the Importance of Integrators“,is the top post of the year. The Facebook COO faced a lot of criticism in the past year, and Mark Zuckerberg, the Woz to Sandberg’s Jobs, found himself testifying before Congress this past April for 10 hours. Facebook has come under increasing scrutiny in the wake of data breaches and the Cambridge Analytica scandal, and public interest remains high as the 68% of Americans who use Facebook grapple with the implications of data insecurity.
  2. The Internet of Things. Pradip Madan’s white paper on the third generation of IoT and the industrial internet is well-researched and thought-provoking, with input by Great North Labs advisors at Protolabs and Misty Robotics. Pradip makes the case that we are uniquely situated in the upper Midwest to originate the next wave of tech-enabled disruption in IoT in “IoT 3.0“.
  3. Venture capital investing. Pradip Madan writes about VC as an investment class is his white paper, “Where to Invest in the Midwest: Venture Across Asset Classes“. He examines the benefits of venture investing as an asset class even during a down cycle, and how funds can provide protection from multi-year downturns. Pradip also enumerates the unique advantages that Midwest venture funds offer.
  4. The Midwest tech ecosystem. “Putting the ‘Silicon’ in Silicon Lakes”, by Great North Labs Managing Partners, Rob Weber, Ryan Weber, and Pradip Madan, enumerates the key ingredients required to create an innovation hub like Silicon Valley that fosters growth and startups. It is part mission statement, part love letter, and all about the opportunity present in the upper Midwest.

 

For more content, click below to browse all of our articles. You can also sign up below to receive our newsletter, which has job links, portfolio news and events in addition to articles; or follow the links to social media and video content on Youtube.

Josef Siebert // October 2, 2018

September: Great North Labs Startup Ecosystem Kickoff Recap, Twin Cities Startup Week

Great North Labs Startup Ecosystem Kickoff

“It doesn’t take a lot of capital with early-stage tech companies to make a big impact.” – Ryan Weber

The Great North Labs Startup Ecosystem Kickoff brought together successful entrepreneurs and innovators to learn about the current state of the tech and investment ecosystem and network with like-minded professionals. 25 speakers, 6 portfolio startups, and over 250 attendees came together for the afternoon! The topics of education, community, fostering connections, economic impact, and the ripe opportunity for venture capital in the upper Midwest dominated conversations, as some of the area’s most innovative thinkers gathered, spoke, and networked.

Here’s what people have to say about the event:

“a fantastic event with great speakers” (@jmjhjr)

“pretty amazing turnout here at #SCSU“ (@graemethickins)

“Much appreciation to @mnvikingsfan and @robertjweber of @greatnorthlabs for spending their time supporting the startup ecosystem of MN. Great event today @stcloudstate #GNLKickoff – Thank You!!!!” (@jongoldsberry)

Continue the conversation on Twitter with the #GNLKickoff hashtag. If you missed the event, or want to see it all over again, watch it on YouTube!

Follow these links for more info for investors and startups. Or contact us!

Thanks to everyone for coming, and stay tuned for future events!

 

Events

Oct. 8th-14th, Twin Cities Startup Week (TCSW), Greater Minneapolis-St.Paul Area. Over 200 events scheduled!

Oct. 9th, “Minimal Lovable Product Panel” (part of TCSW). 3-5 pm, at the Baker Center, Minneapolis. FieldNation is hosting, and Ryan Weber is a panelist.

Oct. 10th, “Project North Fall Quarterly Roundtable“. 12-4 pm, at the Lumber Exchange Event Center, Minneapolis. Rob Weber will speak on the “State of the Twin Cities Innovation and Startup Community”.

Oct. 11th, Great North Labs Pre-TedX Happy Hour (part of TCSW), St. Cloud. From 5-6 pm, we’ll gather at Great North Labs’s headquarters for a happy hour, ecosystem talk and networking before TedX St.Cloud 2018: Cultivating, which will be held only a few blocks away at the Paramount in St. Cloud. This event recently sold out, so we added a few more tickets. Purchase them through Twin Cities Startup Week!

Oct. 24-25, 2018 FUND Conference, Chicago. “FUND Conference is the nation’s connector of entrepreneurs, venture capitalists, angel investors, and industry experts with a focus on curated deal flow, captivating content and same day connections.” Pradip Madan is speaking.

Oct. 30, TalentMN Leadership Summit, Impact Hub, Minneapolis. Sponsored by Structural!

Portfolio action

CEOs from our portfolio companies presented at the Startup Ecosystem Kickoff, giving overviews, updates, and asks of the Great North Labs community. Visit the Startup Ecosystem Kickoff playlist on the Great North Labs YouTube channel to see presentations from Dispatch, Structural, TeamGenius, FactoryFix, ZAPinfo, and Pitchly.

New advisors

Great North Labs welcomed three new advisors in September:

Jason Heath is the CFO at Drip + LeadPages, and was formerly the VP of Business Intelligence & Analytics at GoDaddy.
Mike Bollinger is the Founder of Livefront and the Co-founder of TECHdotMN.
Graeme Thickins is the President and Founder of GT&A Strategic Marketing Inc. and is a MinneAnalytics board member. He also has a long career as a tech writer and analyst, and runs GraemeThickinsontech.com.

Welcome to the team!

Job Board

Dispatch is hiring Drivers in Cincinnati, Chicago, Dallas, Kansas City, Orlando, and Minneapolis.
Structural is hiring an Account Executive, Office Administrator , and a Senior Engineer (ReactJS).
Team Genius is hiring a Lead Full-Stack Engineer
Pitchly is hiring a UI/UX designer and Core engineer- watch for postings on the Pitchly website.
FactoryFix is hiring a Visual/UI Designer, Vue.js Developer, VP Talent, and a Business Development Rep.

Pradip Madan // July 27, 2018

Where to Invest in the Midwest: Venture Across Asset Classes

More than 8,000 venture-backed companies received a combined $85 billion in funding in 2017, representing the highest annual total since 2000.[i] As stocks, real estate investments, and venture capital reach record highs, what are investors thinking about where to invest?

The answer depends on the type of investor:

  • Large funds such as university endowments, pension funds and funds-of-funds have been allocating a part of their portfolio to venture capital for many years now and have seen success. Universities like the University of Minnesota[ii], Stanford[iii] and Yale[iv] have done very well with venture investments. For the fiscal year ending June 2015, the University of Minnesota invested 26.1% of its capital in private investments, with 14% of the private allocation invested in venture capital. The overall fund returned 5.7%, private capital returned 16.1%, and venture capital returned 28%.[v] This has increased the appetite for venture investments among endowments.
  • High net worth individuals who have built their wealth in tech are reinvesting in tech venture funds.
  • High net worth individuals who have traditionally invested in the stock market, real estate, or private equity, are warming up to tech venture investing.
  • Family offices are increasingly doing the same. In a recent tally of the attendees of a US family office event, 35 out of 60 firms expressed interest in venture capital.

 

Is this a good time for venture investing?

If the economy continues to do well, venture investments will do well. If the economy falters or if there is a stock market correction, this may still be a good time to invest in venture capital.

This is because stock market corrections (and corrections in the real estate market, which usually follows the stock market) follow business cycles, which can last 4-7 years. Venture funds usually invest over a 9-10 year investment cycle (i.e., a 5-6 year investment period followed by a 4-5 year harvest period). A slower business climate or stock market correction ahead could well be bracketed within the life of a new fund. And if needed, with due approvals from the limited partners, venture funds can extend their term to time their exits better.[vi]

 

Is there benefit in investing in venture funds in down cycles?

Let us look at the dynamics of different asset classes in downturns.

  1. Real estate – During the 2008 financial meltdown, real estate crumbled. As people lost their jobs, renters could not pay their rents, and property owners could not cover their mortgages. As defaults grew, real estate prices dropped. The Case-Shiller index dropped from 195 in 2005 to 116 in 2011.[vii] Considering the leverage of real estate investments, the losses for investors were much higher.
  2. Stocks, ETFs – The stock market similarly took a serious hit. The DJIA dropped 54% from 14,164 to 6,469 over 17 months.
  3. Venture capital – From Q1 2008 to Q1 2009, venture funding fell by 50% nationally to $3.9 billion (Dow Jones Venture Source).

Why did venture capital fare better than real estate or stocks?

First, lean times promote capital efficiency. As is often heard, recessions are the best time to start new companies, which is where early-stage venture capital is focused.

Second, venture capital firms mark up or mark down their investments over their life cycle. However, as actual valuations are pegged only by liquidity events, the real IRR is not known until the investments achieve liquidity. During the holding period, capital-efficient companies, and venture companies that focus on capital efficiency, do well, i.e., are counter-cyclical. They suffer fewer dislocations during downtimes. They can maintain their strategies, continue to do business as usual, and get ahead of those that slow down. Employees of such companies are more secure and loyal. And if needed, high-quality talent not available during good times can be hired, with loyalty that again pays dividends over the long term.

 

The capital efficiency of the upper Midwest

Companies in the upper Midwest inherently tend to be capital-efficient because there is less capital available. Similarly, smaller funds such as there are in the upper Midwest are inherently more capital-efficient, as they have less to invest.

44% of venture capital flows into Silicon Valley.[viii] This sets the consumption set-point of Silicon Valley companies at much higher burn rates than in regions where availability of venture funds is limited. The relative lack of available capital in other regions, including the upper Midwest, instills caution in spending.

 

Employee wages

While most other expenses are comparable across the US, with legendary real estate prices, Silicon Valley employees cannot survive at less than Silicon Valley wages.

This is not true in the upper Midwest. Though other expenses are comparable, housing costs may vary from 1/3rd to 1/10th of the Bay Area, enabling much greater capital efficiency for employers. For example, Google employees can buy 5 houses for the price of one by moving to one of Google’s locations across the country.[ix]

Figure 1. The real estate cost advantage of the upper Midwest compares well against not only the most expensive regions in the US, but also against what may be incorrectly perceived as lower-cost overseas regions (e.g., China). Seven cities in China and an equal number of cities in the US are listed above Minneapolis.

 

Fold? Hold? Or double down?

Not only can capital-efficient companies continue without disruption during slow times, given the lag between investment and market benefit, those that increase their investment can emerge even stronger in a recovery.

Intel applied this counter-intuitive strategy across many recessionary cycles, and invested several billion dollars in down cycles.[x] When their new semiconductor fabrication capacity resulting from these investments came online a few years later, their timing coincided with market rebound. On the other hand, competition (e.g., Atmel, Fairchild, Intersil/GE, IBM, Motorola, Raytheon, and several others) weakened from retrenchment and lost market share. As the industry consolidated during down cycles, Intel gained market share, and cumulatively over several cycles, emerged as its leader.

Some investors may feel that liquidity is useful during a downtime. Others argue against it, as getting out of the game when entrepreneurs are especially capital-efficient has a higher opportunity cost, and to use the Intel analogy, puts the winners further ahead of the losers. According to a prominent Silicon Valley investor, “you got to stay in the game”. At these times there are opportunities to go one step farther and double down.

 

Are smaller funds better than larger funds?

The statistical odds of a unicorn (company valued at over $1B) are lower than, say, of a ‘deci-corn’ (company valued at over $100M). Larger funds invest larger amounts per deal. To return high multiples, they need unicorns, which are rare. Smaller funds invest smaller amounts and can get the same multiples from ‘deci-corns’, which are much more common.

 

Advantages for Midwest venture capital

There are other tactics used by, and attributes common to, small Midwest VC’s that safeguard against downturns:

  1. Global investments that require skills available in the upper Midwest. While staying abreast of the latest trends in Silicon Valley to stay competitive, Midwest VC’s can take advantage of expertise available in the upper Midwest to serve global markets. In so doing, they avoid the valuation markups and early-round dilutions of Silicon Valley yet seek global parity in later rounds and exits.
  2. Local investments, global exits. An emphasis on the upper Midwest inherently allows investing at a discount compared to the investments in overheated markets such as Silicon Valley. This roughly translates to a 60% discount in term sheets offered on companies in the Upper Midwest. Global businesses rooted in the upper Midwest still attain exit valuations that correlate with global valuations. Thus, if a down cycle may require 50% markdowns for some Silicon Valley funds, Midwest VC’s can still record a 10% (=60-50%) markup at the bottom of the trough, emerge stronger from uninterrupted progress from investees’ capital efficiency, and exit with a markup brought to parity with global valuations in strong economic times.
  3. Emphasis on product-market fit. With the reduced capital investment now possible in many tech businesses, the barrier to entry has been lowered. Smaller venture funds can adjust criteria to focus investments on product-market fit, early revenue, and early break-even and profitability, instead of being limited by the number of affordable investment options. Nothing demonstrates product-market fit and staying power than paying customers and profit; for customers, employees and investors alike, there is nothing more powerful than profitability. Judicious investment in such businesses and mentorship to focus teams on profitability facilitates survival in lean times.
  4. Operators as investors. Small venture funds are often started by former operators with past successful exits, and the Midwest is no different. Many Midwest VC’s have a history of building profitable businesses the old-fashioned way, a dollar at a time. This experience of running a company, of managing payroll through good times and bad, of knowing the revenue and cost management discipline required to make money operationally and sustainably (i.e., not with short-term financial engineering), is invaluable for VC’s to have. So much so, that even accomplished operators will supplement their teams with experienced industry advisors.
[i] https://nvca.org/research/research-resources/
[ii] https://www.bizjournals.com/twincities/news/2018/03/15/how-the-leader-of-the-university-of-minnesotas.html
[iii] https://www.wsj.com/articles/robert-f-wallace-named-ceo-of-stanfords-endowment-1427138729
[iv] https://news.yale.edu/2017/10/10/investment-return-113-brings-yale-endowment-value-272-billion
[v] http://www.pionline.com/article/20151014/ONLINE/151019943/university-of-minnesota-endowment-reports-57-fiscal-year-return
[vi] https://www.strictlybusinesslawblog.com/2017/06/29/the-life-cycle-of-a-private-equity-or-venture-capital-fund/
[vii] https://en.wikipedia.org/wiki/Case%E2%80%93Shiller_index
[viii] National Venture Capital Association
[ix] https://www.cnbc.com/2017/04/07/you-can-buy-multiple-houses-for-the-cost-of-one-near-google-hq.html
[x] https://www.reuters.com/article/us-intel/intel-to-invest-7-billion-in-u-s-as-recession-deepens-idUSTRE5196WR20090210

Josef Siebert // June 15, 2018

Putting the “Silicon” in Silicon Lakes

By Pradip Madan, Ryan Weber, and Rob Weber

 

 

In the US, several tech ecosystems have become centers of tech innovation in addition to the much-vaunted Silicon Valley. Silicon Alley is in NYC; Austin is known as Silicon Hills; Silicon Mountain includes Boulder, Colorado Springs, Denver and Fort Collins; Silicon Forest is in the Greater Portland region; and Silicon Prairie covers Omaha, Des Moines, and Kansas City (depending on who you ask). But what about the upper Midwest? Can it rightfully be called “Silicon Lakes”?  

The ‘Silicon’ brand has not only spread through the US, but has also found limited purchase overseas, as in Silicon Wadi in Israel. More importantly, the essence of Silicon Valley has become rooted in various international regions, including the thriving tech ecosystems of Hong Kong, Shenzhen, Beijing, Cheng-du, and Dalian in China; Bangalore, Pune, and Hyderabad in India; Haifa, Israel; Tsukuba, Japan; Suwon, Korea; and Hsinchu, Taiwan.

On a smaller scale, innovation hubs are also springing up from Barcelona to Buenos Aires and Paris to Johannesburg, and can be found near universities and in buildings repurposed as co-location centers for innovative tech companies.

 

 

The “Silicon” Recipe

So, what is the essence of Silicon Valley? How do you define the nature of innovative regions and hubs, beyond the “Silicon” brand? By identifying the nature of particular attributes across these hubs including culture, talent, capital, and collaboration, we can begin to see common characteristics, and what it takes to form a successful innovation hub.   

   1. Culture

First, you need the right culture. This attribute is best characterized by the culture Intel established in the late 1970s and early 1980s. Key traits include openness, transparency, and optimism combined with discipline, inclusion, talent and meritocracy; clear shared goals with an emphasis on value creation and collaboration; a platform to succeed with a permission to fail, and the resilience and acceptance to repeat despite failure.

At Intel, there are open cubicles for Intel’s rank and file alike, including the CEO. Measurable individual key objectives are shared with colleagues, as is encouragement to push the edge. The employees are a cultural cornucopia, including the best new college graduates (NCGs) hired from the best schools. These employees manifested the culture, and while Intel was not unique in creating it, its powerful brand did a lot to popularize it.

Today, this culture is multiplied across the many unicorns and the thousands of successful tech companies, from startups to mid-sized enterprises, that make up Silicon Valley. 

   2. Talent and Capital

On a physical level, the proximity of academic centers such as Stanford University and UC-Berkeley provide a fountainhead of talent and ideas in Silicon Valley. Stanford’s contribution to the development of Silicon Valley is particularly well-known and can be characterized as a successful pairing of advanced engineering and commercialization.

Commercialized advancements begat wealth, and now Silicon Valley is decades into significant wealth creation. This wealth and entrepreneurial thinking has led to a ready flow of risk capital, the availability of which is another key attribute of innovation hubs.

   3. Collaboration

Complex problems benefit collaborative thinking, which benefits from diverse experiences. For many years, the complex problems of the human body have required in vitro testing of single molecular pathways for several months, testing in mouse models for 1+ years, and in clinical trials for more than 1-2 years. Realizing the need to accelerate this process by examining multiple variables at the same time, and that computational methods ranging from vertical search to structural biology could accelerate insights, Stanford University established Bio-X in 2003 as a center for interdisciplinary collaboration between the computational and life sciences.

 

 

The Innovation Ecosystem as a Rainforest

In his book “The Rainforest: The Secret to Building the Next Silicon Valley”, author Victor Hwang delves into the ingredients for a healthy “innovation ecosystem”. He uses the rainforest as a metaphor to identify the success factors for tech entrepreneurship: a natural eco-system in which abundant species thrive based on autonomy, symbiosis, and survival of the fittest as core principles.

“However, the key to the mystery of Silicon Valley is the software.  And that software works like a ‘rainforest’—an ecosystem that thrives because its many elements combine to create new and unexpected flora and fauna. Those elements thrive through rapid mixing, just as they do in a natural biological system.” – Victor Hwang, in Forbes 

The Rainforest Thrives in the Valley

The companies in Silicon Valley largely embody the above practices. A hundred miles away in any direction, in Central Valley, in Wine Country, or in Pebble Beach/Monterey, the atmosphere changes tangibly, and the regions are untouched by tech concepts and unicorns. It is not that the communities are deliberately or inalterably different, it’s simply that the awareness of these cultural attributes has not been as powerful or pervasive, or to put it colloquially, it’s not ‘in the air and water’. The same transitions exist around most other “Silicon” ecosystems or innovation hubs.

… But Takes Root in any “Silicon” Soil

What made an impact at Intel was the investments its legendary CEO, Andy Grove, personally made in training, writing books, giving lectures, taking the time to teach new college grad employees, and promoting concepts such as measurable goals, transparency, and constructive confrontation. Similar cultural emphases at companies like Google, Facebook, and Apple help drive innovation today, while the many opportunities to mingle at conferences, meetups and BarCamps, (where like-minded engineers share ideas and solve problems), and the proliferation of open courseware, enable innovation to thrive on a much larger scale.

We instilled these principles in the open workspaces in our own past company, located in three places: St. Cloud, Minneapolis (in the repurposed Grain Exchange), and in San Francisco. Commingling the Midwestern values of the founders with the lessons of Silicon Valley’s success experienced by our Board members, we created a culture of entrepreneurial success.  

The open work environment of the co-working space Fueled Collective, in the historic Grain Exchange building, downtown Minneapolis. Where grain was once traded, ideas are currency.

Conversely, is there evidence that policy-based institutions do not have impact? Look around Silicon Valley for unicorns traceable to policy-based cause-and-effect. The city governments of Santa Clara (Intel headquarters), Cupertino (Apple Headquarters), Palo Alto (HP and Tesla headquarters), Mountain View (Google headquarters), or Menlo Park (Facebook headquarters) have not been the agents of change.

So, does that mean policy-driven innovation hubs do not succeed? We believe that policy-based initiatives (ultra-high-speed broadband, net neutrality, etc.) are important enablers, but without entrepreneurial zeal, they are never enough, and ultimately wither. Relatively speaking, regions such as China have benefited from the visible hand of policy initiatives, but in the end, even there, the invisible hand of entrepreneurship has been the necessary ingredient.

 

Silicon Lakes

The upper Midwest has the culture, the talent, and the capital to be an innovation hub. It has interdisciplinary collaboration – but it can use more. At Great North Labs we are working closely with St. Cloud State University and other local organizations to foster a similar ecosystem of interdisciplinary collaboration. We work with private and corporate LPs to seed startups in the upper Midwest, using the shared knowledge of our advisors and contacts to facilitate their success. We also educate, participate in events, and promote connections in the local tech communities. Our aim is to create a powerful innovation ecosystem in this region and connect it to the larger community of “Silicon” geography around the world. Welcome to Silicon Lakes!

 

Pradip Madan // June 4, 2018

Digital Manufacturing and Logistics

Can the Upper Midwest drive digital innovation in manufacturing and logistics?

Legacy Manufacturing Hubs

Manufacturing and farming ecosystems in the US and around the world have developed around a combination of the following ingredients: raw materials (minerals, crops), energy (electric, hydro, wind, solar), logistics (bays/ports, rivers, roads), talent/labor pools, and viable operating economics. A combination of investment capital, balance sheet leverage, and public policy has provided the needed financial backing to scale up.

In the US, several manufacturing ecosystems have come to exist in different regions over the decades, focusing on aerospace/avionics, automotive, food and farming, healthcare, metals and mining, oil and gas, and semiconductors/electronic components/systems. Upper Midwestern states are prominent in this list. These ecosystems have been using current-generation industrial/process controls systems, heavy equipment, and ERP systems.

Industry Region Anchor Companies
Aerospace/Avionics California McDonnell Douglas, Hughes Aircraft.
Kansas Beechcraft, Cessna.
Washington Boeing.
Automotive Michigan, Indiana, Ohio Chrysler, Ford, GM, Visteon.
North Carolina Borg Warner, Bridgestone, Caterpillar, Continental, Cooper, Daimler, Denso, Freightliner, Goodyear.
South Carolina BMW, Mercedes, Bridgestone, Volvo, Magna.
Food and farming Central Valley, California Del Monte, Dole.
Wine Country, California Gallo, Mondavi, Jackson, J Lohr, Korbel, Rutherford, Sebastiani, Sutter, Wente.
Minnesota Cargill, General Mills, Land O’Lakes, Hormel Foods.
Missouri Monsanto.
Wisconsin Schreiber Foods.
Iowa Rembrandt, Burke, West Liberty.
Idaho Simplot.
Healthcare Minnesota Boston Scientific, Mayo, Medtronic.
Illinois Abbott Labs.
Industrial Equipment Illinois Caterpillar.
Iowa John Deere, Vermeer.
Minnesota Honeywell.
Wisconsin Rockwell Automation.
Metals Pennsylvania, Ohio Bethlehem Steel, U S Steel, USX.
Mining and materials Minnesota 3M.
Oil and gas New Jersey Arco.
Texas Exxon-Mobil, Schlumberger, Valero.
Paper Idaho Boise-Cascade.
Semi-conductors Silicon Valley ICs – Broadcom, Intel, nVidia, Marvell, SanDisk/Western Digital.

IC manufacturing equipment – Applied Materials, LAM Research.
San Diego ICs – Qualcomm.
Idaho ICs – Micron.

 Table 1: US regions, manufacturing ecosystems, and key anchor companies.

Digital Manufacturing – Requirements

In the age of ‘traditional’ manufacturing, the resources needed included:

  • Skilled labor.
  • Power (electricity, coal, hydro/wind/solar).
  • Raw materials, natural resources (e.g., farm products, ore, water).
  • Railroad, shipping, air transport.

 

In the age of digital manufacturing, from design to shipping, the following capabilities are important:

  • Internet infrastructure.
  • Rapid prototyping.
  • Automation – robotics, self-navigating vehicles.
  • End-to-end integration with supply chain and logistic partners for real-time visibility.
  • Advanced STEM professionals in computer science, materials science, and life sciences (clinical medicine, plant biology, molecular biology, and biochemistry).
  • Digitally-literate labor with skills (e.g., workers who can operate analytic software or fix a clean room air shower to maintain low ppm particle levels).
  • Predictive analytics for preventive maintenance, resource management, etc.

 

Advanced technologies useful for these capabilities include:

  • IoT (e.g., for discrete automation, process controls, asset tracking, robotics, infrastructure management).
  • Machine learning (e.g., for instrumentation & control).
  • New materials, including nanomaterials.
  • 3D printing for prototyping, small-batch quick-turn manufacturing, and on-demand inventory.
  • Secure technologies such as block-chain (e.g., for transactions, contracts, logistics).
  • AI/predictive analytics (e.g., for monitoring and control, preventive maintenance, ERP).

 

Next-generation digital manufacturing initiatives have taken root in regions where current manufacturing ecosystems have existed. For example, Tesla’s California factory is housed in the earlier NUUMI (General Motors and Toyota) plant in Fremont in Silicon Valley, where the plant was originally set up in 1960 by General Motors due to cheap land, the port of Oakland nearby, and a freight railroad along the Bay. Similarly, SpaceX (Hawthorne, CA) has leveraged design and manufacturing resources originally set up by McDonnell Douglas and Hughes Aircraft in the Los Angeles area near the port of Long Beach.

The Upper Midwest

Considering the extraordinary value creation of companies such as Tesla and SpaceX, there is a significant investment thesis in enabling next-generation manufacturing organizations to arise in the Upper Midwest, where many similar current-generation manufacturing ecosystems already exist.

Given the democratization (i.e., global availability) of some of the new technologies, the presence of global companies such as Google, Amazon, and IBM in most of the major cities in the Upper Midwest, and the significant academic centers across the region; highly-trained resources are available throughout the region to enable advanced digital manufacturing centers of excellence.

The Upper Midwest also has strong attributes to attract and retain relevant labor pools. Table 2 shows the relative desirability of different regions in the US as destinations for STEM workers. The statistics for the Upper Midwest, broadly including the greater Cincinnati, Columbus, Chicago, Denver, Madison, Minneapolis/St. Paul, and Pittsburgh areas, speak for themselves.

Rank (1=Best) Metro Area Total Score Prof Opptys STEM Friendliness Quality of Life
1 Seattle, WA 73.60 2 4 15
2 Boston, MA 71.94 7 1 43
3 Pittsburgh, PA 65.90 12 11 9
4 Austin, TX 65.15 6 8 27
5 Minneapolis/            St. Paul, MN 64.95 19 6 17
6 Madison, WI 64.00 13 16 13
7 Salt Lake City, UT 62.96 9 14 18
8 Springfield, MA 62.80 36 2 7
9 Chicago, IL 60.71 49 13 8
10 Atlanta, GA 60.69 5 27 31
11 Cincinnati, OH 60.51 16 33 14
12 San Francisco Bay Area, CA 60.50 3 7 67
13 Columbus, OH 59.71 33 21 21
14 Denver, CO 57.73 10 24 37
15 San Diego, CA 57.39 59 23 16
16 Sacramento, CA 57.20 44 20 25
17 Colorado Springs, CO 57.00 17 54 20
18 Worcester, MA 56.88 43 3 65
19 Richmond, VA 56.58 8 32 44
20 San Jose, CA 55.79 18 18 53

 Table 2: Desirability of cities in the US for STEM professionals. (Data Source: Richie Bernardo/ WalletHub, “2018’s Best & Worst Metro Areas for STEM Professionals”).

Superimposed with Table 1, Table 2 shows the opportunity for these regions to become magnets for next-generation manufacturing.

What Do the Next-Generation Manufacturing Innovations Look Like?

As a result, disruptive new companies are emerging in these regions, creating the investment opportunity to fund them from early-stage growth to scale-up. These companies are working with the incumbents shown in Table 1 to accelerate their evolution towards advanced digital manufacturing.

Examples of innovative companies focused on manufacturing and transportation in the upper Midwest include:

Proto Labs[i]– Rapid prototyping: allowing quick turnaround manufacturing.

FactoryFix[ii]– Contingent labor for equipment: predictive diagnosis for timely repair with skilled labor and relevant spare parts for better customer experience at lower cost.

Basin Commerce– River transportation: harnessing of shipping capacity on lake and river waterways using barge booking software.

Rambl[iii]- AI: sales call CRM logging and intelligence that analyzes calls for specific criteria and actions to surface insight.

Stemonix– Drug discovery: tissue manufacturing for testing potential side-effects of new drugs for neurological and cardiac diseases.

Aker– Crop management: Use of drones for crop management based on weather databases and image-based diseases detection. 

The Four Legs of the Innovation Stool

Infrastructure, technology, labor, and capital are the four legs of the innovation stool. The Upper Midwest has all of these.

Through new digital manufacturing technologies focused on topline and bottomline benefits, today’s manufacturing ecosystems are ripe for significant new value creation.

At Great North Labs, we are focused on providing early-stage capital to innovators in the Upper Midwest, with an emphasis on next-generation manufacturing. We leverage partners and advisors with market and operating experience in manufacturing. We invest in, and provide guidance and advisory resources to technology startups like FactoryFix that are poised to disrupt the traditional manufacturing and logistics industries in the Midwest.

 

[i] Donald Krantz, Director at Proto Labs, is an advisor to Great North Labs
[ii] FactoryFix is a Great North Labs portfolio company
[iii] Rambl’s co-founders, Mitch Coopet and Brian Bispala, are advisors to Great North Labs

Pradip Madan // May 15, 2018

IoT 3.0

IoT and Analytics – Organizing the Industrial Internet

 

Figure 1: The third revolution: IoT and Analytics.  [Image credit: General Electric]                               

 

The Evolution of IoT – Where we Came From

The first generation of IoT systems (IoT 1.0) was built mostly with data collected from IP-based sensors by monitoring applications. Whether standalone or embedded in phones, low-cost sensors, compact packaging and distributed power enabled new endpoints and systems. These monitoring applications served needs such as asset tracking, fitness monitoring, mood lighting, physical security, and others.

The second generation (IoT 2.0) leveraged the capabilities of infrastructure tools such as edge gateways, publish-subscribe buses, data warehouses, and API-based integration. The edge gateways allowed IP network segments to connect to sensor bus segments using a diverse set of protocols (e.g., RS-422, RS-485, BACnet, CAN, Fieldbus, Hart, LonWorks, Profibus, Seriplex, Zigbee, Z-wave, and others). The gateways extended the reach of these IoT systems across the many incumbent protocols and enabled the integration of the IP segments with legacy systems. The publish-subscribe buses made data-driven software architectures easier to implement and scale. The data warehouses enabled the integration of structured, semi-structured and unstructured data. The integration APIs enabled ingestion of data at scale. Together, these new building blocks enabled larger-scale IoT applications such as home monitoring, smart metering, power grid management, parking systems, next-generation environmental controls in buildings, windmill farms, warehouse management, etc., with varying degrees of commercial success based on the benefit provided vs. the insertion economics of each use case.

 

Today’s Frontier

With the larger data sets enabled by frameworks such as Hadoop and big data software such as Pivotal, the third generation of IoT systems (IoT 3.0) is integrating analytics for decision-making. These analytic platforms enable the processing and visualization of the IoT data sets. The large data sets and analytic tools identify aberrations with higher levels of confidence (statistical power) and detect ‘signals’ not seen before, they have lower detection thresholds, greater measurement sensitivity, and higher accuracy.

Applications based on these capabilities range from physical security for homes, buildings, and warehouses; to detection of diseases like lung disease, cancer metastases, or cardiac arrhythmias (see the Mayo Clinic and AliveCor’s recent work); and complex chemical analysis as in rare earth element detection. The availability of computing platforms at the ‘edge’ (e.g., gateways) enables distributed/local analysis.

“The Internet of Things is giving rise to a tsunami of data,” said Great North Labs advisor Ben Edwards (founding team member of home automation pioneer SmartThings). “The billions of residential sensors in people’s homes and the personal sensors on their bodies are sources of data of value to each of us, and depending on what we make available to others, to family members for our safety and well-being, to the retailers we buy from, to the health practitioners who take care of us.”

The proliferation of machine learning algorithms with new programming environments such as Python and dataflow libraries such as TensorFlow has opened up a wide range of new applications. These include anomaly-based security alerts, health and fitness monitoring, genomic analysis and biomarker detection for disease prediction, drones, and self-driving cars.

The addition of machine learning libraries to established platforms such as Matlab, R, SAS, and SPSS, is enabling insertion of machine learning into legacy applications.

The availability of these tools in public and private clouds has made their accessibility and deployment even easier.

Together, with supervised and unsupervised learning, the machine learning software is processing data sets with high data dimensionality, like those from mining, voice processing, drone navigation, and self-driving cars.

The integration platforms and IP-based communication are also enabling the integration of the IoT world with the enterprise world, making applications possible across hybrid computing and control environments such as airports, buildings, cargo ships, factories, hospitals, refineries and oil rigs. While this creates security issues for the enterprise as well as control systems, solutions such as micro-segmentation of hybrid systems are beginning to emerge.

 

Tomorrow – The New Startups

With products from companies such as Nvidia, Intel, Qualcomm, Broadcom, and now Google, real-time computing power is becoming available at the edge. With easier integration and low cost, it is becoming embeddable at sensing endpoints for applications such as drones, self-driving cars and trucks, personal walking/talking robots, personal assistants, point-of-care diagnosis, no-POS retail, smart logistics, and smart city applications from parking lots to secure airports and intelligent highways.

 

Adoption Outlook

Beyond analytics and monitoring, this fourth generation of IoT systems will be able to use analytics and machine learning for controls.

What is the outlook for the adoption of these applications? The answer is: it depends. And it is best found through analogies.

How confident do today’s chess masters or masters of the game of Go today feel betting against the machine? IBM’s Deep Blue computer beat chess champion Garry Kasparov in 1997.  And as Great North Labs advisor Mitch Coopet (CEO of AI-focused Aftercode) points out, “Since 2016, Google’s Alpha Go platform has won against several Go masters using improved deep learning techniques.”

Or, when will the day come when your x-ray machine will have better diagnostic accuracy than your radiologist? Ahem, that day is already here.

Or, when will Alexa be able to detect tonal infection to assess mood? Based on indications from Amazon and makers of social robots and AI assistants, sentiment analysis will progressively improve the way machines will interact with humans.

Or, when will we be comfortable with self-driven cars? Completely autonomous navigation in 5-7 years may be unlikely, but it is equally likely that in 20 years, self-navigation will become a required safety feature for new cars.

Given the range of answers above, it is not a matter of if, but when, that real-time control using machine learning will be common. These systems will be able to handle use cases as diverse as (i) detecting rare earth minerals to help navigate the earthmoving equipment towards richer ore in a mining operation, (ii) making real-time sweeps at airports to pinpoint explosives across large masses of people, luggage, and infrastructure, (iii) ensuring that the robots deployed in automotive assembly stay within the extremely tight tolerances of frame construction, and (iv) predicting the failure of a component in a high value CT scanner or remote ATM to dispatch the skilled repairman in a timely way to avoid downtime (a business that Great North Labs has invested in).

 

The Innovation Ecosystem of the Industrial Internet

“Business Insider projects that there will be 55 billion IoT devices operating in the world by 2025, impacting a broad set of industries including automotive, consumer products, electronics, medical devices, and industrial equipment,” notes Great North Labs advisor Robert Bodor (Vice-President and GM, Americas, at Protolabs).

At Great North Labs, with an ambitious vision, we aim to help build the innovation ecosystem of the Industrial Internet visualized by IoT 3.0. This is because we believe the ingredients to build it are uniquely within reach for us.

The three pillars of any tech-enabled disruption are entrepreneurs/developers, adopters/enablers, and capital.

  • Entrepreneurs/developers. The Upper Midwest created the industrial enterprise. Companies such as 3M, Caterpillar, Emerson, Ford, GM, Honeywell, Johnson Controls, Rockwell, Toro, and many others, have been in the industrial enterprise as their core business for several decades. Their alumni understand the problems and opportunities of the industrial enterprise unlike any others in any other region of the world. The hungry entrepreneurs studying machine learning, paired with vertical experts who have worked on these problems, comprise the ideal startup teams to build the IoT 3.0 applications. The Upper Midwest uniquely provides this talent.
  • Adopters/enablers. While the industrial enterprise companies themselves may have limited appetites for leading innovation, they understand that market inflection is around the corner, and they are prepared to have their customers lead the way to achieving market alignment. Partnerships with these companies through co-investments, pilots, and sales affiliation to reach their customers and insert the innovations with minimal risk is the most effective path to adoption.
  • Capital. Channels for entrepreneurial capital include venture funds, incubators and accelerators, and corporate investment funds. Of these, we believe that the first two provide the most efficient path for innovators, and that they create the on-ramp for in-house corporate teams to acquire well-formed companies that have demonstrated a strong product-market fit and, through later-stage funding, have even scaled their businesses. The Silicon Valley startups of yesterday that comprise some of the biggest market caps today have done exactly that. We believe that over an extended period, the Industrial Internet can deliver similar outcomes in the Upper Midwest.

              

Pradip Madan // April 30, 2018

Healthcare Innovation

Healthcare Today

Some of the smartest minds work in healthcare, life sciences and biopharma. Yet the healthcare sector struggles to bring innovation into its ecosystem. The pace of innovation adoption has been much greater in other sectors, including in communication (Facebook, Skype), learning (Google, YouTube, Coursera), shopping (Amazon), personal finance (PayPal), and entertainment (Netflix).

This is not because of a lack of innovation in the pipeline. Healthcare sector innovators are hard at work on drugs and therapeutics, devices, and operational aspects of healthcare delivery. Breakthroughs have come in genomics-based precision drugs, machine-learning-based disease detection, EMRs, payment systems, patient adherence and education tools. In healthcare, the innovation tends to be evidence-based, with scientific papers that quantify results from well-designed experiments, and a highly-skilled academic research ecosystem at their source. That aspect is unique in the healthcare sector, and the sector has other ecosystem attributes not seen in other sectors.  It’s this unique ecosystem that makes market insertion, growth and adoption at scale more complex, requiring specific insight and enablement.

The Upper Midwest has substantial healthcare anchors to promote a thriving ecosystem of clinical innovation and practice. Examples include the leading research, teaching and clinical centers of the Mayo Clinic and University of Minnesota; hospital systems like Minnesota Health System and CentraCare; device manufacturer Medtronic; software companies like Epic; payers such as United Healthcare; and the processors Optum and United. There are also hundreds of strong, related entities across the region. Healthcare investment is shifting from traditional hotspots like Boston, Houston, and Raleigh-Durham to Silicon Valley, and while the global ecosystem catches up, there is an opportunity to take advantage of this transition to strengthen the ecosystem in the Upper Midwest.

Strong healthcare research leads to breakthrough ideas which require mentorship and incubation to grow. Leading research institutions can organize ecosystem support, such as how the University of Minnesota encourages mentorship through their Venture Center’s Business Advisory Group which brings together entrepreneurs, funds (including Great North Capital Fund), and industry leaders to drive the successful commercialization of its academic research. This is big business, and the U of MN now generates roughly $1B per year from such efforts (two-thirds life sciences and one-third software/IT).

Geographic and industry-themed startup accelerators have also begun to proliferate in the region.  Startup accelerators support early-stage, growth-driven companies through education, mentorship, and financing for a fixed period of time, among an admitted cohort of companies. The multi-city startup accelerator, Gener8tor, is managing a new Twin Cities med-tech accelerator backed by Boston Scientific, the University of Minnesota, and the Mayo Clinic.  Venture studios and incubators are other forms of early-stage support available in the region.  Minneapolis-based Invenshure has successfully launched multiple healthcare startups.

The region’s healthcare system is also significant on the demand side. For example, the cost drivers of healthcare in Minnesota reflect those in the US at large. Yet, while challenges in patient care are also similar to those of other regions, Minnesota’s efficiency is better. Healthcare spending accounts for over 16% of the US economy but is only about 13% of the Minnesota economy. So not only are Minnesota-based insights relevant, they are valuable. Innovations can be developed and piloted in Minnesota, then applied in other states. Startups developed here can be scaled nationally and, with adaptation, internationally.

 

Figure 1: Health Care Cost Drivers: Spending and Shares of Growth by Service, 2011 to 2013.

(Source: Minnesota Department of Health).

 

Change is Accelerating

Each decade brings its own set of innovations that transform industries. The healthcare industry will undergo vast changes in the next 10-20 years. The growing spate of investments and partnerships among tech innovators is signaling an increasing rate of change in this sector. The most visible examples of these innovators include Amazon, Apple, Google, Qualcomm, and Walmart. Google Ventures alone did 27 healthcare deals in 2017, up from 9 in 2013.

These companies you wouldn’t normally think of as bastions of healthcare innovation, yet they are all allocating large talent pools and budgets in the industry. Until Tesla, who would have thought that the next innovation in cars would come from Silicon Valley? More than their balance sheets, the noteworthy attributes of these companies are their culture of observing ecosystems, and their practice of inserting innovation in a stepwise and sustained manner to upend markets.

When you combine such entities with those like Berkshire Hathaway and Goldman Sachs (both of whom are partnering with Amazon in healthcare), and the financial and corporate venture groups that work with them, a disruptive landscape begins to take shape in which other innovators and incumbents alike can find new opportunities. For innovators, it means aligning their innovations with insertion points with high economic value and low resistance. For incumbents, at minimum, it means awareness and being prepared; more proactively, it means proactive engagement with capital (e.g., investments through VC firms), pilots, and adoption. For example, the Mayo Clinic has partnered with Google on leveraging its Knowledge Graph smart search algorithm for patient education, and Optum’s venture arm (based in Boston and Silicon Valley) has allocated $250M to venture investments

The range of innovations in the pipeline is equally stunning. Early examples include smartphones coupled with wearables for clinical-grade data. Today’s pipeline includes voice assistants (trained Alexa-like products) for health-related questions, machine vision for detecting physical anomalies (in skin, bones, retinae, or genes) or even bacteria in food. There are AI and visualization-enabled robotic surgery tools for doctors (e.g., Verb Surgical); machine learning in patient-specific onset detection for things like allergies and COPD; big data in early cancer detection (e.g., Freenome) and other diseases like multiple sclerosis, Parkinson’s and autism. The Mayo Clinic and AliveCor have shown that an AI can be trained to identify people  at risk for arrhythmia and sudden cardiac arrest despite normal EKG results. There is also analytics-optimized underwriting for individuals and small businesses (e.g., Oscar), Medicaid (Clover) and self-insured populations (Collective Health). 

 

Enabling the Innovation

Applying capital to create, enable and grow innovation platforms, align disruption with practical value in startups, and engage institutions for initial adoption, deployment at scale, and sustained growth requires a deep understanding of the ecosystem and cross-disciplinary skills to navigate it. This is especially true in healthcare given the ecosystem’s unique attributes and complexity, the importance of human health, government regulation, and the depth of incumbency among some players.

Startups benefit from focused enablement of resources including mentors, partners, lab space, hardware/software development expertise, and communication and data analysis platforms. Healthcare enterprises benefit from investment partners who understand their service goals and the need to balance innovation within financial constraints and with operational realities such as the need for patient privacy and the limitations of government regulations.

At Great North Labs, we focus on bringing such forces together to apply capital and expertise effectively and efficiently. We study ecosystems and leverage experts as advisors. We bring people together at events and entrepreneur training, through referrals, and with investment, mentorship and thought leadership by our team. We apply our capital and resources locally, with a deep connection to innovation hubs nationally, and with the goal of scaling globally.